Primus First, Highest and Best

Primus First Realty is a full-service real estate firm based in Durham, North Carolina. Primus First is the pioneer of Life Transition Real Estate, an innovative approach to real estate brokerage that promises to simplify your life course transitions by optimizing your real estate transactions.

The philosophy behind Life Transition Real Estate has been influenced by three of our Principal Broker's mentors at Duke University: Sociologists Angela O'Rand and Nan Lin, and legendary men's basketball coach, Mike Krzyzewski. Based on their life work, Kevin Primus has developed a championship-level program that empowers you to leverage your real estate transactions by mobilizing social resources to establish cumulative advantages over your life course.

Lifecourse Transitions: Approaching Our Clients

Where the real estate industry strives to be efficient, promising to find your "dream home" in record time, our strategy is unique: become the most effective at simplifying life transitions by optimizing real estate transactions.

Where traditional firms pursue your business as a "Buyer" or a "Seller," we work with you as a Friend and Client. Instead of asking questions to control your purchasing behavior, we seek to understand your lifestyle and the things that are most important to you. Our Lifestyle Alignment Survey is designed to help us see the world from your perspective - understanding not just beds and baths, but also the forces and faces behind your move.

Social Capital Networks: Marketing Properties

Primus First strives to anticipate, not explain. We utilize existing and emergent Social Capital Networks to tailor a marketing campaign designed to target and locate ready, able and willing customers with a compelling reason to buy. We ask the right questions initially to provide you with better solutions in the long run. Utilizing carefully developed diagnostic tools, we determine the highest and best use of your property, so that you can make the highest and best use of your time.

Leading with the Heart: Recruiting, Training and Assessing Agents

Unlike tradtional real estate firms that measure their effectiveness in terms of sales volume, Primus First gauge success of agents by how well we meet our own internal standards and expectations. We have developed our proprietary KALANCHOES Realtor Assessment Method™ to generate simple Ten-Point Scoring (TPS) Reports, which we use internally for personal and professional development.

About Us

• First, Highest and Best
• Management Team