Asking Insightful Questions

Enlightened Home Search through Lifestyle Alignment

In order to be effective, a needs assessment must go far beyond beds and baths. At Primus First, we facilitate healthy transitions by understanding the lifestyle and aspirations of your entire household.

Is it possible to prioritize active living, healthy eating, and personal safety in a way that reduces stress and enables everyone to get enough sleep? Our lifestyle alignment is designed to help us help you, while we look at all of your options from your vantage point.

Providing Compelling Answers

Ethnographic Research into Communities and Schools

Which comes first - the neighborhood or the home? It is not uncommon to find the home of your dreams on-line, only to drive into the subdivision and say "keep on driving!" If a school has "high test scores," that means that most of their students passed a multiple choice exam at the end of the year. Does this equate to a quality education?

Information that is readily available on the Internet is often misleading. This is why Primus First provides ongoing, qualitative reports that help you understand the atmosphere, activities and accomplishments of neighborhoods and schools.

Minimizing Your Total Cost

Empowered Decision Making with Linked Negotiations

All Primus First Agents must complete rigorous training curriculum based on Harvard Business Schools negotiation curriculum. The core of this training is mastering the concept of linked negotiations, that the best case scenario for a client must take timing and market considerations into play when coordinating purchase of a new home and the sale of an existing home.

Maximizing Your Total Benefits

Enhanced Opportunities through Social Marketing

Primus First partners with innovative non-profits to demonstrate the value of walkable, bikeable communities. Because we encourage our clients to have their homes pre-appraised and pre-inspected before listing them for sale, all parties involved have an easier time at agreeing upon a fair price. By minimizing the total cost of ownership, we help our clients and customers maximize their return on investment in terms of social, human, financial and cultural capital. We call this Active Living by Demand.

Optimizing Your Competing Priorities

Engineering Relocation through Referral Assessment

Taking care of your family during a relocation is not simply a matter of passing on the name of a “good agent.” All professionals involved - including Realtor, mortgage lender, closing attorney, inspector and appraiser - must “work together” under conditions of time, budget and the quality of homes and neighborhoods available.

Relocation involves engineering - creating optimal solutions within real-world constraints. Through the KALANCHOES Realtor Assessment Method, we assemble real-time data on the effectiveness of a referral Realtor's team and allow you to make the final call as to which Realtor you choose.

Re-Awakening Your Competitive Spirit

Encouraging Daily Fitness through Safer Routes Programs

Primus First Realty partners with local bicycle shops and the Pedestrian Bicycle Information Center to encourage smart commutes to work, schools, universities and medical centers. Pilot projects have begun in North Carolina at Duke University, UNC-Chapel Hill and the Research Triangle Park.