Active Living Initiatives
What is a Primus First Initiative?
Primus First participates in strategic philanthropy through Active Living Initiatives - creative partnerships with non-profits, for-profits and quasi-governmental agencies that fit the following criteria:
- Embrace Active Living as a lifestyle priority. Active Living is a way of life that integrates physical activity into daily routines. The goal is to accumulate at least 30 minutes of activity each day. Individuals may achieve this by walking or bicycling for transportation, exercise or pleasure; playing in the park; working in the yard; taking the stairs; and using recreation facilities.
- Engage our potential clients at the Organizational Level. Primus First recruits and trains our agents with an emphasis on developing skills to facilitate workshops, seminars, presentations, and public speaking engagements.
- Empower individuals and families to enhance their sense of Personal Safety. All Primus First agents are required to obtain certification from the International Society of Crime Prevention Practitioners and Safety Kids, Inc. within one year of joining the firm.
- Enable mission-critical non-profits to develop a sustainable funding base through Systematic Community Re-investment. Primus First endeavors to re-invest up to 25% of commissions earned on listings, whenever we can sell a home without the help of a cooperating broker.
- Educate a broader audience on challenges inimical to Smart Growth, Safer Communities and Active Living by Demand. As Realtors® keenly aware of the mandate handed down to us through our Code of Ethics, we understand that the epidemic of childhood obesity is facilitated by our sedentary lifestyle, perpetuated by suburban sprawl, and interrelated with the disintegration of urban communities.
What Active Living Initiatives does Primus First have under way?
Safer Routes to Campus™ is a Primus First Active Living Initiative in collaboration with The Bicycle Chain and The Pedestrian Bicycle Information Center at UNC-CH.
Take On the Trail™ is a Primus First Active Living Initiative in collaboration with REI and the Duke Women’s Health Care Clinic.
Neighborhood Walks™ is a Primus First Active Living Initiative in collaboration with Fitness Forward and Safety Kids, Incorporated.
Keep Durham Real™ is a Primus First Realty Active Living Initiative in collaboration with CrossComm and The Center for Documentary Studies at Duke University.
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Partnerships
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