Buying & Selling

Working with our strategic partners, Primus First is pioneering a new way to bring Buyers and Sellers together. Our goal is to prepare What-You-See-Is-What-You-Get listings, marketed within the context of neighborhoods and schools.

First, we identify communities that demonstrate a commitment to principles of Smart Growth and Active Living. Then we work with those communities to prioritize goals for improving their neighborhoods. We do not pursue random listing on every side of town, but specialize in neighborhoods that embrace the principles that bring better long-term value and quality of life.

Next, we work with our sellers to have their homes pre-inspected and pre-appraised to minimize the question marks for potential Buyers. Continually striving to understand the dynamics of specific life-course transitions, we challenge and equip one another with real-time, reality-based knowledge that empowers our clients to make more informed decisions.

At Primus First, we produce ready, willing and able Buyers more quickly by performing segmented marketing according to lifestyle psychographics. Whether assisting a relocating family preparing to sell their home, or an experienced developer marketing a multi-million dollar project, Primus First market research goes above and beyond the ubiquitous Competitive Market Analysis (CMA).

Our Thirty-day Pre-marketing Plan (T-Minus 30) provides you with confidence that we are not content to wait for another agent to bring half-hearted Buyer, but that we will implement a plan that involves proactive effort to procure qualified Buyers for you.